When you think of a welcoming environment, what immediately comes to mind? For the average person, they think of a physical environment, somewhere calm and relaxing, where refreshments are included, and being greeted with a warm smile. But what about bringing that environment into a digital platform such as your own website?
There needs to be accountability for companies because nowadays, you do not have to give comfort to customers who physically come to your business; there are those who go to your business online, too, and they can’t be neglected either.
In fact, it’s still an extension of customer service, so it absolutely needs to be prioritized. So, with that said, it can actually be pretty affordable, even more affordable than a physically welcoming environment. So, here’s exactly what you need to know!
Look into Warm Digital Greetings
When it comes to emails, 100% you’ll need to make sure that this feels personal. Even if you’re considering live support chat for website, then you can’t use “Dear User”; you’ll need to make it feel a bit personal, such as “Thank you so much for reaching out” or “Thank you so much for contacting us”, or something like that. The same can be said for emails, too, email marketing or not; if you have their name, then you should absolutely use it. Another thing you could try (granted, it’s a tad controversial) would be pop-ups, such as an immediate coupon code for the visitor looking at your website. It’s a small gesture, but it could help lead to a sale.
Is Your Website Welcoming and UX-Focused?
In a way, your website is the digital equivalent of a physical storefront. So, this basically means that you’ll have to ensure it's clean, user-friendly, and inviting. Also, it might even help for you to use welcoming graphics, clear navigation, and an intuitive layout to make customers feel comfortable from the moment they land on your site. In general, is it easy for any customer to navigate?
Can they navigate it both on their phone and their computer if they want to? A good UX essentially means a welcoming website, so make sure that user experience is really being focused on. You wouldn’t create hurdles for customers in an actual storefront, so why on a website?
Provide Enough Info
Providing info is basically free; you don’t necessarily need to hire a copywriter to do that. Just make sure you have a comprehensive FAQ for customers to look at, and always answer questions if they reach out to ask something.
Showcase Positive Reviews
One thing that all businesses should try to do is showcase positive reviews. Most websites will have sections where these can be shared, so it’s something you’re definitely going to want to do. Basically, positive reviews serve as social proof and make potential customers feel more confident about engaging with your online business.
Always Express Gratitude
At a storefront, you or an employee would be saying something like “Thank you for coming by” or something like that. While you don’t need to do anything like that for a website, you can still show gratitude to customers. You can easily do it by just using various digital channels, including email, social media, or personalized landing pages (which isn’t very budget-friendly), to express gratitude for their patronage and engagement.
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