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  • Writer's pictureMoney Mentor

Back To Basics: How To Get Your Brand Noticed

Your marketing efforts play a key role when it comes to facilitating business growth and expansion. After all, a successful marketing campaign can increase brand awareness by introducing your brand to a wider demographic. This, in turn, can improve everything from your bottom line to follower counts on social media. 

However, while digital marketing will likely be your main focus during this time, it's important to remember that they are not the only avenue to explore. In fact, some of the more traditional forms of marketing can still work in your favour. 

Back To Basics: How To Get Your Brand Noticed

With that in mind, here are some of the more traditional ways in which you can get your brand noticed in 2024. 

Remember that excellent customer service is key. Your reputation plays a key role in getting your brand noticed, which means that you must go above and beyond to keep your customers happy. The easiest way to achieve this goal is to meet their expectations when it comes to customer service. 

After all, a positive experience with any of your team means that they are then more likely to recommend your brand to others. Given that “92% of consumers trust friend/family recommendations over all forms of advertising,” word-of-mouth marketing can help you grow your business exponentially. 

Start handing out business cards again. When it comes to gaining traction as a business, you need to ensure that you make your brand unforgettable. One way in which you can achieve this goal is by handing out business cards. After all, a well-designed business card can: 

  • Improve brand recognition 

  • Encourage customers to reach out

  • Ensure that your contact details are easy to find 

  • Encourage repeat custom and loyalty 

There are many different occasions where handing out business cards is appropriate. For example, you could add them to online orders before shipping or at local events. To get started, reach out to a local company that specialises in business card printing.

Remember who is on your frontline. When it comes to getting your brand noticed, it's important to remember that positive interactions fuel positive reviews. However, as a business owner, you’re unlikely to spend as much face-to-face time with customers as other members of your team, such as sales personnel. As they play such a crucial role in your overall success, this means that you need to provide them with as much support as possible. 

Whether you provide them with bonuses for reaching specific sales targets or consistent training and development opportunities, taking good care of your team is one of the easiest ways to get your brand noticed. After all, it means that they are likely to work harder and more effectively, which is often linked to an increase in customer satisfaction, positive feedback and word-of-mouth referrals.

On a similar note, this can also go a long way towards improving your employee retention rates. This means that you can spend less time searching for new employees to fill critical vacancies and more on your next marketing campaign or endeavour!  

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