Many businesses decide to go global in order to boost their profit and become a household brand across many cultures. As a matter of fact, when a business goes global it can enjoy a boost in revenue. For instance, companies that have over 50% annual growth see 31–32% of revenue from international business.
However, whenever you take up such a big step, there are challenges. For conducting international business, you will have to translate all of your content before localizing it. However, translation of all of your existing content can be pretty expensive. That is if you go the traditional route. Nowadays, many businesses leverage software that can help with translation and complete localization.
Let’s explore how good software can help you minimize translation expenses on your path to expanding globally.
Common Translation ExpensesÂ
Translation costs can be quite exorbitant if you decide to go the traditional route. You will have to hire multiple translators to carry out the process and a manager to supervise the entire project. Of course, based on the content complexity, you might even have to hire translators who charge more, especially if the content is technical.
Also, managing large-scale translations will need effective management and the creation of repositories. That in itself can incur a lot of costs.
With the right solutions, businesses can streamline many of the challenges of translation and reduce costs. Let’s explore some of the features of modern translation software and how they can help with effective and inexpensive global translation.
How the Right Tools Can Reduce ExpensesÂ
Modern-day translation software has become indefensible for businesses that are looking to reach new markets the right way.Â
They offer features that can both expedite the process and ensure that businesses don't go over budget.
Some of those software tools are:
CAT Tools
CAT tools, or computer-assisted translation tools maintain a database of previously translated segments, allowing the translator to reuse them for the same elements in different materials. Therefore, this tool helps to unify the style of translation and improve turnaround times, leading to cost savings.Â
Machine translation software
Machine translation software has the capacity to pass text from one language to another without human intervention in a matter of seconds. These translation software solutions have powerful algorithms and networks, which allow them to translate massive amounts of text quickly and accurately. Although they cannot handle complex or subtle language nuances, such software is perfect for translating simple text.Â
Businesses can reduce the number of translators working on projects and just dedicate one with experience who can go over the content and make the right adjustments, giving it that human touch.
Translation Management Systems
Translation management systems are the epitome of all-in-one professional translation software, combining computer-assisted translation along with machine translation tools with powerful project management and business intelligence capabilities.
TMSs efficiently integrate the end-to-end translation process from content creation to localization and distribution. They use AI-driven algorithms to improve translation quality and production processes and provide a human touch to translation projects.Â
TMS promotes effective collaboration among translators, developers, and providers, with benefits occurring in quality assurance, consistency, and economies of scale.
Finding the Right Solution for Your Business
For businesses with straightforward content and tight budgets, machine translation software can be a game-changer. MT excels in rapidly translating large volumes of text at a fraction of the cost of human translators. However, its accuracy may vary based on the complexity and nuances of the content.
On the other hand, if your content requires a human touch for quality assurance, computer-assisted translation tools offer a balanced approach. CAT tools leverage human expertise while streamlining the translation process through segment databases and consistency checks. This option suits businesses with content that demands precision and linguistic finesse.
For enterprises handling extensive localization projects with diverse content types, a comprehensive translation management system emerges as the ideal solution.Â
TMS integrates CAT and MT functionalities with project management features, ensuring scalability, quality control, and collaboration across teams.
Ultimately, the right solution hinges on your specific translation needs, budget considerations, and the level of human involvement required to maintain linguistic accuracy and brand integrity.
Bottom Line
Global expansion comes with challenges, especially when it comes to translating and localizing content. However, that does not mean that there aren't software solutions that can make the process much better and efficient and most importantly, inexpensive.
By finding the right translation software, your business will be able to enjoy the benefits of operating globally and boost its revenue.
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