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Interactive Investor Review

In today's digital age, the world of investing has become increasingly accessible to a wide range of individuals. Whether you're a seasoned investor or someone just starting on their financial journey, having the right tools and resources at your disposal can make all the difference. One platform that aims to cater to the needs of investors across the spectrum is Interactive Investor.

In this comprehensive review, we'll delve deep into Interactive Investor to help you determine whether it's the right fit for your investment goals and needs.

Interactive Investor Review

Interactive Investor Review :

Empowering Your Investment Journey

Introduction to Interactive Investor

Interactive Investor, often referred to as "ii" for short, is a UK-based online investment platform. Established in 1995, it has since evolved to become one of the largest online investment providers in the United Kingdom. With a focus on offering a wide range of investment options, including stocks, funds, and more, Interactive Investor has garnered attention from both novice investors and experienced traders.

The Sign-Up Process

Simple and User-Friendly

One of the first things you'll notice about Interactive Investor is its straightforward sign-up process. Creating an account is quick and hassle-free, allowing you to get started on your investment journey with minimal delays. This user-friendly approach makes it appealing to investors of all levels of experience.

Fees and Pricing

Transparent Pricing Structure

Interactive Investor operates on a transparent pricing structure that is designed to cater to different types of investors. It's important to note that they have moved away from their previous monthly subscription model to a flat fee system.

Flat Fee

The flat fee structure charges a monthly fee, which covers the first three trades each month. Beyond these initial trades, additional transactions are charged at a reduced cost. This pricing model is particularly beneficial for active traders who make frequent investments.

SIPP and ISA Accounts

Interactive Investor also offers Self-Invested Personal Pension (SIPP) and Individual Savings Account (ISA) accounts with separate fee structures. These tax-efficient accounts come with their own set of charges and allowances, so it's essential to understand them fully before opening one.

Research Subscription

For those who crave in-depth market analysis and research tools, Interactive Investor offers a Research Subscription service at an additional cost. This service provides access to expert insights, financial news, and advanced research tools to help you make more informed investment decisions.

Investment Options

Diverse Investment Universe

One of Interactive Investor's standout features is its wide array of investment options. Whether you're interested in stocks, bonds, exchange-traded funds (ETFs), investment trusts, or funds, you'll find a plethora of choices on this platform. This diversity allows investors to build a well-rounded portfolio that aligns with their financial goals and risk tolerance.

Funds and ETFs

Interactive Investor offers access to an extensive selection of mutual funds and ETFs from various asset classes and fund managers. This diversity is particularly advantageous for investors looking to diversify their portfolios.

Direct Share Dealing

For those who prefer direct stock market investing, Interactive Investor provides the opportunity to trade a broad range of UK and international shares. The platform offers real-time market data, advanced charting tools, and research reports to support your stock-picking decisions.

Investment Trusts

Interactive Investor also caters to investors interested in investment trusts. With a selection of both closed-end and open-end trusts, you can explore opportunities in this unique asset class.

Research and Tools

Empowering Investors with Knowledge

To make informed investment decisions, having access to comprehensive research tools and resources is essential. Interactive Investor offers a robust suite of research and analysis tools, including:

Investment News and Analysis

Stay updated with the latest market news and insights from Interactive Investor's team of experts. Their news section covers a wide range of topics, from macroeconomic trends to individual stock analysis.

Stock and Fund Screener

The platform's screener tool allows you to filter and sort stocks, funds, and ETFs based on various criteria, helping you identify investment opportunities that align with your preferences.

Interactive Charts

Interactive Investor's charting tools enable you to analyze historical price data, apply technical indicators, and create customized charts to track the performance of your investments.

Model Portfolios

For those seeking professional guidance, Interactive Investor offers model portfolios curated by their in-house experts. These portfolios are designed to suit different risk profiles and investment objectives.

User Experience

Aesthetically Pleasing and Intuitive

Interactive Investor's user interface is clean, intuitive, and aesthetically pleasing. Navigating through the platform is a breeze, with a well-organized dashboard that provides quick access to your portfolio, watchlists, and research tools. The platform is also responsive, making it accessible on both desktop and mobile devices.

Customer Support

Reliable Support Channels

Should you encounter any issues or have questions, Interactive Investor offers reliable customer support. You can reach out to their support team via email or phone during business hours. Additionally, they have an extensive FAQ section on their website, which may address common queries.

Mobile App

Investing on the Go

In an era where mobility is key, Interactive Investor has developed a mobile app to cater to investors who prefer to manage their portfolios on their smartphones or tablets. The app offers a streamlined experience with access to essential features, including trading, portfolio management, and research tools.

Pros and Cons

The Highlights and Drawbacks

Before making a decision about Interactive Investor, let's summarize the platform's pros and cons:


1. **Diverse Investment Options:** Interactive Investor offers a wide range of investment choices, catering to various risk profiles and preferences.

2. **Transparent Pricing:** The platform's fee structure is transparent, making it easier to understand the cost of investing.

3. **Comprehensive Research Tools:** Investors have access to a suite of research and analysis tools to support their investment decisions.

4. **User-Friendly Interface:** The platform's intuitive design ensures a smooth user experience.

5. **Mobile App:** The mobile app allows for convenient on-the-go investing.


1. **Flat Fee:** While the flat fee structure may benefit active traders, it may be less cost-effective for infrequent investors.

2. **Additional Charges:** Some services, such as the Research Subscription, come with an additional cost.

3. **Customer Support Hours:** Customer support is available during business hours, which may not be convenient for all users.

4. **Learning Curve:** While the platform is user-friendly, novice investors may still face a learning curve when using advanced features.


Interactive Investor offers a robust platform for investors seeking a diverse range of investment options, research tools, and a user-friendly experience. Whether you're a novice investor or a seasoned trader, Interactive Investor has something to offer.

Before committing to any investment platform, it's essential to assess your own investment goals, risk tolerance, and preferences. Additionally, comparing Interactive Investor with other investment platforms in the market can help you make an informed decision.

In summary, Interactive Investor has established itself as a prominent player in the UK's online investment landscape. Its user-friendly interface, diverse investment options, and comprehensive research tools make it a compelling choice for investors looking to take control of their financial future. However, it's crucial to carefully evaluate the platform's pricing structure and additional costs to ensure it aligns with your investment strategy.

Investing always involves risks, and while Interactive Investor can provide valuable tools and resources, it's important to remember that your investment decisions should be driven by your own financial objectives and due diligence.

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