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Sales Leadership: What Your Team Wants From You In 2024

You may have heard the term 'sales leadership' being used at the latest conferences and by your sales team. But what does 'sales leadership' really mean? And more importantly, how can you improve your sales leadership to benefit both your team and the bottom line of your B2B business?

Sales Leadership: What Your Team Wants From You In 2024

Today, we'll explore the critical elements of effective sales leadership and provide insights on how you can evolve your approach to meet the changing needs of your sales team in 2024.

Get ready to cover the following topics:

  • Understanding Sales Leadership

  • The Evolution of Sales Leadership

  • Key Traits of Effective Sales Leaders

  • How to Improve Your Sales Leadership in 2024

If you're ready, let's get going because, after all, time is money!

Understanding Sales Leadership

Sales leadership is the art of guiding and motivating a team of sales professionals to achieve high levels of performance. It involves setting a clear direction, providing support and resources, and empowering your team to achieve their goals.

Effective sales leadership is crucial for B2B businesses as it not only drives revenue growth but also creates a positive work culture that attracts and retains top-performing salespeople.

65% of sales leaders who reported investing in their sales enablement team reported they outperformed their revenue targets. (Hubspot)

The Evolution of Sales Leadership

The role of a sales leader has evolved significantly over the years. In the past, a sales leader was primarily responsible for setting targets and monitoring performance, with little focus on developing their team's skills and capabilities.

However, with the rise of technology and changing consumer behaviours, sales leaders now have to adapt and evolve their approach to meet the demands of modern B2B selling. 

Today's sales leader needs to be a strategic thinker, a coach, and an innovative problem-solver.

One great sales leader who embodies this evolution is the CEO of Salesforce, Marc Benioff. He has transformed his company into a leader in cloud computing and customer relationship management by constantly innovating and empowering his team to do the same.

Key Traits of Effective Sales Leaders

To be successful in 2024 as a sales leader, you'll need to possess certain key traits that set you apart from the average manager. 

That means being more than just a boss – you need to be an inspiring leader. 

These traits include:

  • Strategic thinking: Effective sales leaders must have a long-term vision and be able to align their team's efforts with the company's goals.

  • Communication skills: Strong communication skills are essential for building relationships, motivating your team, and resolving conflicts.

  • Emotional intelligence: Sales can be a high-pressure environment, and effective leaders must be able to manage their emotions and empathize with their team.

  • Continuous learning: Sales is constantly evolving, and successful sales leaders are always seeking new knowledge and skills to stay ahead of the game.

Additionally, your style is important, too, as each sales team member may have different needs and respond to different leadership styles. These styles might include:

 Key Traits



Sets a clear direction and inspires the team to achieve it.


Understands and supports team members on an individual level.


Embraces new ideas and technology to drive success.

As you can see,  effective sales leadership is a multi-faceted role requiring diverse skills and qualities. These don't come overnight and will require continual development and refinement.

How to Improve Your Sales Leadership in 2024

So, how can you become a more effective sales leader in 2024? 

Here are some tips:

  • Invest in your own development: Attend conferences, workshops, and training sessions to improve your skills as a leader. You can also seek mentorship from other successful sales leaders.

  • Foster a positive work culture: Create an environment where your team feels supported, motivated, and valued.

  • Embrace technology: Technology is constantly changing the sales landscape, and as a leader, you need to stay updated and leverage it to improve your team's performance.

  • Evolve with the times: As mentioned earlier, consumer behaviours are continually evolving. Stay on top of industry trends and adapt your strategies accordingly.

  • Encourage continuous learning: Foster a culture of continuous learning within your team by providing opportunities for training, knowledge sharing, and feedback.

In 2024, sales leadership will continue to play a critical role in driving the success of B2B businesses with actual salespeople.

By understanding what it means to be an effective leader, evolving with the changing times, and continuously investing in your own development, you can ensure that your team is equipped to meet the challenges and seize future opportunities.

So what are you waiting for? Start improving your sales leadership today, and get ready to reap the rewards in 2024!

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Anna Holloway
Anna Holloway
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