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How Podcasts Can Propel Your Business Ahead in Your Industry

When it comes to staying ahead within your industry, what immediately comes to mind? Is it attending events such as conferences? Is it heading onto LinkedIn to see what people have to say? Maybe you’re watching some YouTube videos this evening or even joining a Facebook group or Subreddit to discuss said changes. But have you ever considered podcasts? 

How Podcasts Can Propel Your Business Ahead in Your Industry

While, yes, podcasts are usually seen as a source of entertainment, kind of like radio shows were back in the 1990s, honestly, you’d be surprised to know how much of a superpower they actually are! 


Do you know how blog posts and articles can provide exceptional information, such as about outsourcing or how to do things properly? What about making one yourself? While yes, making articles and other long-form content online is helpful, podcasts just seem to have a way of really taking things off.  Well, you could say that podcasts have the same effect! So, with that said, here’s exactly how podcasts could propel you within your industry! 


Establishing Thought in Leadership

So you might (understandably so) question how a podcast or themed podcasts could actually help out with leadership, right? Well, not all podcasts are created equal; that’s clearly a given, and of course, the content in them needs to be relevant to you, your business, and even your industry. However, a lot of these can have the potential to be thought-provoking. 


Of course, you’ll need to look into highly rated and highly talked about podcasts, so just know that there truly is some potential here. But the same can be said if you go ahead and decide to make a podcast yourself. 


Just think about it for a moment; podcasting offers a platform to showcase your expertise, share insights, and engage in meaningful discussions on topics relevant to your audience. You’re getting to consistently deliver valuable content; people are more inclined to listen to this than to read (plus it’s better for being referenced too in other content). This gives you the chance to position your business as a trusted authority, attracting attention and respect from both peers and potential customers.


Gives You the Chance to Build Meaningful Relationships

While yes, technically, you can connect to your audience and other people within your industry through social media posts (text-based) or even short clips, it’s just not the same, honestly. In fact, podcasts provide a unique opportunity to connect with your audience on a deeper level. 


Unlike traditional marketing channels, podcasts offer a more intimate and personal experience, so they will allow listeners to engage with your brand while going about their daily activities. There are many ways to go about it, like sharing stories, anecdotes, and experiences, but all of these can help you create a sense of camaraderie and trust, laying the foundation for long-lasting relationships with your audience.


It’s Ideal Since Content Marketing Is Getting Stale

So this is a hot take, but yes, content marketing is getting fairly stale. Everyone is doing the same thing on repeat, taking one trend and copying that exact same trend. It just gets super tiring and super boring so fast. Now, what about podcasts? It’s up to you how you do it; you can make it feel stale and overdone, or you can do something that’s really out there. 


Think about movies for a moment. If the story is a whole new concept that has never been done before, there’s interest, right? But if it’s a movie that’s basically the same thing on repeat, like a superhero movie or another sequel to a movie, there’s next to no interest. So, if you want to really stand out in your industry, going with low-hanging fruit content is the furthest thing away from actually succeeding. 


Expanding Your Network

Podcasts are not just a platform for broadcasting your message; they're also a powerful networking tool. By inviting industry experts, influencers, and other relevant guests to appear on your show, you can tap into their networks and reach new audiences. For the most part, keeping content fresh and exciting is basically a requirement (articles just lack this). 


Besides, engaging in meaningful conversations with thought leaders in your field can provide valuable insights and perspectives, helping you stay informed about the latest trends and developments. Really, what’s not to love there?


Easiest Way to Show Your Credibility 

If you want to be known in your industry, you need to aim high to achieve it. Besides, this is an era where you absolutely need to go above and beyond to prove your credibility. So, podcasts provide an unparalleled opportunity for businesses to showcase their human side. 


By featuring real conversations, genuine insights, and unfiltered perspectives, podcasts allow you to connect with your audience on a deeper level, fostering trust and credibility. That's why people love podcasts; they’re unedited, raw, and organic. They’re not like videos, where there are multiple takes, editing, or anything like that. 




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